The importance of data analytics in business is a part of strategic growth, allowing them to forecast consumer trends and actions, boost competitiveness, and make evidence-based decisions. For businesses to achieve a strategic edge, data analytics plays a vital role. In a world where data-driven decision-making prevails, all organizations need to have the capability to dig deep into their data to facilitate efficient decision-making. As it’s imperative to adapt to these emerging demands, IIM Amritsar has tailored a new intensely focused Management Development Program for the executives involved in data sense making.

The MDP titled “Certificate Program in Data Analytics” was inaugurated officially on August 14, 2021 and ended on February 28, 2022. The objective of this program was to enable senior managers of HPCL to make sense of the data that is getting generated across various business touch points within the organization.

This customized program was facilitated by the exceptionally skilled professors of IIM Amritsar and it covered modules such as Digital Transformation, Analyzing data using R, Forecasting Techniques, Data Visualization, Machine Learning, Artificial Intelligence, Decision Making and many other emerging areas in the field of data sciences. Executive programs at IIM Amritsar aim to help organizations to innovate by enabling their business executives to upskill themselves continuously. The programs improved adaptability to the unprecedented changes in the business world.