Profile Details
Arun Kumar Kaushik
Associate Professor, Marketing
Professional Summary
Arun Kumar Kaushik is currently associated with Indian Institute of Management (IIM) Amritsar as Associate Professor in the area of marketing. Before joining IIM Amritsar in June 2017, he has worked as full-time faculty with reputed B-schools in India.
Contact Information
arun.kaushik@iimamritsar.ac.in 7507777172
About
Arun Kumar Kaushik is currently associated with Indian Institute of Management (IIM) Amritsar as Associate Professor in the area of marketing. Before joining IIM Amritsar in June 2017, he has worked as full-time faculty with reputed B-schools in India. He has nearly twelve years of experience in academic, research and the corporate world. He has taught Marketing Management and allied courses for almost a decade now. He is an expert in teaching Marketing Research and also offering Advanced Marketing Research at IIM Amritsar.
Prof.Kaushik received his Doctorate degree as full-time UGC-sponsored research scholar, working on research areas related to ‘Consumerinnovativeness’ and ‘Self-service technologies’ at the Indian Institute of Technology (IIT) Roorkee, India under the Supervision of Prof. ZillurRahman. He has also obtained two post-graduation degrees - Master of Business Administration (M.B.A.) and Master of Commerce (M.Com.) with Marketing specialization from two reputed Indian Universities. He is a science graduate.
His primary areas of interest include Marketing, Consumer behavior, Service innovation, Innovation adoption, and Destination branding. He has published many research papers in reputed indexed journals such as Journal of Business Research, Journal of ServicesMarketing, Journal of Strategic Marketing, International Journal of Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Journal of Vacation Marketing, International Journal of Bank Marketing, Journal of International Consumer Marketing and many more.
He has authored a textbook, "Marketing Research," published by McGraw Hill Publications. He has also published a Case study on "Maruti's Nexa - Enhancing Customer Experience beyond Buying" in The Case Journal (Emerald). He has attended several conferences and received best papers awards on a few occasions. He has also chaired various sessions in renowned conferences like PAN World Management Conference, PAN IIT Conference, among others.
Beside this, Prof. Kaushik actively participates as reviewer in some of the renowned journals including EuropeanJournal of Marketing, Tourism Management, Journal of Retailing and ConsumerServices, Telematics and Informatics and many more.
Journal Publication
- Kumar, V. and Kaushik, A.K. (2022). Engaging customers through brand authenticity perceptions: The moderating role of self-congruence. Journal of Business Research, 138, 26-37.
- Kumar, V., Kaushal, V., & Kaushik, A.K. (2022). Building relationship orientation among travelers through destination brand authenticity. Journal of Vacation Marketing. Accepted.
- Kumar, V., & Kaushik, A.K. (2022). Solar rooftop adoption among Indian households: a structural equation modeling analysis. Journal of Social Marketing. Accepted.
- Kumar, V. and Kaushik, A.K. (2020). Building consumer-brand relationships through brand experience and brand identification.Journal of Strategic Marketing,28(1), 39-59.
- Kumar, V. and Kaushik, A.K. (2020). Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions. Journal of Travel and TourismMarketing, 37(3), 332-346.
- Kaushik, A.K., Mohan, G. and Kumar, V. (2020). Examining the antecedents and consequences of customers’ trust toward mobile retail apps in India. Journal of Internet Commerce, 19(1), 1-31.
- Kumar, V., and Kaushik, A.K.(2018). Destination brand experience and visitor behavior: the mediating role of destination brand identification. Journal of Travel and Tourism Marketing,35(5), 649-663.
- Kaushik, A.K. and Kumar, V. (2017). InvestigatingConsumers’ adoption of SSTs - A Case study representing India’s hospitality industry. Journal of Vacation Marketing, https://doi.org/10.1177/1356766717725560.
See the complete list of research publications at Google Scholar.
Teaching Interests
Case Published
Kaushik, A.K., & Mohan, G. (2020). Maruti’s Nexa – enhancing customer experience beyond buying. The CASE Journal, 16(4), 497-512. 10.1108/TCJ-03-2019-0026.
Book Authored
Beri, G.C., Kaushik, A.K. & Rahman, Z. (2020). Marketing Research (6th Edition). McGraw Hill Publications. https://www.mheducation.co.in/marketing-research-9789390177530-india.
