Profile Details
Sagnik11 Mukhopadhyay11
Associate Professor11, Business Ethics and Communication Group
Professional Summary
currently associated with Indian Institute of Management (IIM) Amritsar as Associate Professor in the area of marketing. Before joining IIM Amritsar in June 2017, he has worked as full-time faculty with reputed B-schools in India. He has nearly twelve years of experience in academic, research and the corporate world. He has taught Marketing Management and allied courses for almost a decade now. He is an expert in teaching Marketing Research and also offering 11Advanced Marketing Research at IIM Amritsar.11
Contact Information
abc@gmail.com 8900061011
About
currently associated with Indian Institute of Management (IIM) Amritsar as Associate Professor in the area of marketing. Before joining IIM Amritsar in June 2017, he has worked as full-time faculty with reputed B-schools in India. He has nearly twelve years of experience in academic, research and the corporate world. He has taught Marketing Management and allied courses for almost a decade now. He is an expert in teaching Marketing Research and also offering Advanced Marketing Research at IIM Amritsar.
Prof.Kaushik received his Doctorate degree as full-time UGC-sponsored research scholar, working on research areas related to ‘Consumerinnovativeness’ and ‘Self-service technologies’ at the Indian Institute of Technology (IIT) Roorkee, India under the Supervision of Prof. ZillurRahman. He has also obtained two post-graduation degrees - Master of Business Administration (M.B.A.) and Master of Commerce (M.Com.) with Marketing specialization from two reputed Indian Universities. He is a science graduate.
His primary areas of interest include Marketing, Consumer behavior, Service innovation, Innovation adoption, and Destination branding. He has published many research papers in reputed indexed journals such as Journal of Business Research, Journal of ServicesMarketing, Journal of Strategic Marketing, International Journal of Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Journal of Vacation Marketing, International Journal of Bank Marketing, Journal of International Consumer Marketing and many more.kkk
He has authored a textbook, "Marketing Research," published by McGraw Hill Publications. He has also published a Case study on "Maruti's Nexa - Enhancing Customer Experience beyond Buying" in The Case Journal (Emerald). He has attended several conferences and received best papers awards on a few occasions. He has also chaired various sessions in renowned conferences like PAN World Management Conference, PAN IIT Conference, among others.
Beside this, Prof. Kaushik actively participates as reviewer in some of the renowned journals including EuropeanJournal of Marketing, Tourism Management, Journal of Retailing and ConsumerServices, Telematics and Informatics and many more.1111111111333
Research Publications
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Journal Publication
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Teaching Interests
Conferences
His primary areas of interest include Marketing, Consumer behavior, Service innovation, Innovation adoption, and Destination branding. He has published many research papers in reputed indexed journals such as Journal of Business Research, Journal of ServicesMarketing, Journal of Strategic Marketing, International Journal of Contemporary Hospitality Management, Journal of Travel & Tourism Marketing, Journal of Vacation Marketing, International Journal of Bank Marketing, Journal of International Consumer Marketing and many more.44
Awards and Achievements
arketing, Journal of Vacation Marketing, Internation44
Case Published
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Book Authored
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Working Papers
Arun Kumar Kaushik is currently associated with Indian Institute of Management (IIM) Amritsar as Associate Professor in the area of marketing. Before joining IIM Amritsar in June 2017, he has worked as full-time faculty with reputed B-schools in India. He has nearly twelve years of experience in academic, research and the corporate world. He has taught Marketing Management and allied courses for almost a decade now. He is an expert in teaching Marketing Research and also offering Advanced Marketing Research at IIM Amritsar.44
