Dr. Sakshi Aggarwal is an Assistant Professor in Marketing at the Indian Institute of Management Amritsar. She is a Ph.D. in Marketing from the Indian Institute of Management Indore. She is an alumna of Shri Ram College of Commerce, University of Delhi and ESSEC Business School, France. She has presented her work at the Association for Consumer Research Conference, European Marketing Academy Annual Conferences, and others. She has authored a chapter in an edited book to be published by Palgrave Macmillan (Springer Nature). She applies theories in consumer behavior and consumer psychology in domains like numerical cognition, visual representation, goal perceptions, judgment and decision making. She is an avid reader and a travel enthusiast.